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new name

I have been thinking about renaming my portrait photography business. I have considered a unique name that is only for the portrait side of my business, keeping all workshops, photography services and design under Thought Gap like my original vision. However, after talking to Jim about a unique name, I am seriously considering using Kristianne Koch Photography to be all my photography whether portrait or fine art commissions. On the + side, I already have my DBA and bank accounts set up this way even though I am technically Kristianne Koch Riddle.
I am wondering what any of you think about my business encompassing both my portraits and my fine art work.


  1. Reply

    Cindy Schafer

    January 14, 2009

    Hi kris – Not sure if you are still pondering this…. here are my two cents: the commercial world loves that photographers are blogging and exhibiting/selling fine art- it makes them mysterious, exotic and “truly creative”. but the fine art world is still snobby enough to dream that artists use the air we breathe to pay their rent/mortgages. The fine art world doesn’t want to know that you actually have to do something other than ponder life, be reflective and intellectual. So if you plan on exhibiting in galleries and entering “the fine art photography world” with representation and gallery sales, perhaps publishing deals then keep them separate. Otherwise you are probably fine to keep them as one business. That’s what I have learned in the last 1.5 yrs of exploration on this topic.

  2. Reply


    January 14, 2009

    Thank you so much for your comment! I completely understand and know exactly what you are talking about. I have a feeling I will always be on the so called “fringes” of the “fine art” world. I have been told that I already am and am just a “wannabe.” I really don’t care about “getting in” at this point and just want to create beautiful images for other people to enjoy and cherish-weather they be of their family or of their favorite place on earth.
    If I was going to intellectualize my “creations” I would have had to start a long time ago….
    I will always have to enjoy and respect the true artists from a distance. Plus, I know I will never go back to advertising/commercial photography again.

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