Creating a cohesive vision for your business is so important to stand out from the rest of the crowd. Branding is sending a message about your business in a way that illustrates a mood, feeling, tone, with the intention of conveying a consistent message. When people think of your business, you want them to be able to describe it in a way that is unique to your brand. Photography branding simply sets you apart from the competition with a distinct style. Don’t try to be like everyone else in your industry but do communicate how unique your brand is.
You also need to have a unique portrait of you so that your customers can see who you are. A poor quality snapshot does not send a professional message. People are more likely to buy from someone they know and trust as a professional
I created a series of images to define Coralie Beatrix and owner Katie LeBourgeois for her to use as branding imagery for her line of infinity dresses. The images allude to the style of the dresses and her personal style as a designer.